http://www.ricardoortega.net/archives/8 Advertising, branding, design, spice, opinions & life Mon, 08 Sep 2008 03:48:16 +0000 http://wordpress.org/?v=2.2.1 http://www.ricardoortega.net/archives/8#comment-13 rugs Fri, 03 Aug 2007 03:43:49 +0000 http://www.ricardoortega.net/archives/8#comment-13 Sounds like a great book. I think you’re right in your contention that programmers and designers are typically different breeds, which makes your publication useful on both ends. That said, I do find the shifts that are taking place interesting from an artistic point of view. And I do truly think this is an issue of art. Every time there is a significant change in art, whether it be in terms of materials, approach, or theory, there is a steep learning curve. New materials -- in this case programming code -- always require an adjustment in thinking about what qualifies as “art,” as well as who we are going to deem “artists.” We need only go back as far as Andy Warhol to find someone who was initially totally mis-understood because he was working with an entirely new set of rules, and often with new media. So I wonder if the true artists are those who can create within this new medium, who can take what seems like a really strange (“un-artistic”) medium and turn it into something beautiful. Sounds like a great book. I think you’re right in your contention that programmers and designers are typically different breeds, which makes your publication useful on both ends. That said, I do find the shifts that are taking place interesting from an artistic point of view. And I do truly think this is an issue of art. Every time there is a significant change in art, whether it be in terms of materials, approach, or theory, there is a steep learning curve. New materials — in this case programming code — always require an adjustment in thinking about what qualifies as “art,” as well as who we are going to deem “artists.” We need only go back as far as Andy Warhol to find someone who was initially totally mis-understood because he was working with an entirely new set of rules, and often with new media. So I wonder if the true artists are those who can create within this new medium, who can take what seems like a really strange (“un-artistic”) medium and turn it into something beautiful.

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